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RaceShop has long been an integral part of racing in Luxembourg and neighboring countries.
In order to expand their visibility and presence in racing, we were commissioned to take care of their visual identity and print marketing using the existing logo.
Before we could start with the implemenation, some guidelines were drawn up so that harmony could be guaranteed. The choice of color, shapes and fonts was quickly established and so we were able to work out some dynamic elements and layouts that could be used for all media.
After a successful time with print marketing and countless projects, we were entrusted with online and social media marketing. The aim was to arouse the reach of the content, interaction with current customers and the interest of new target groups.
Before we could start creating new content, the existing page was cleaned up and visually modernized. In addition, new features were installed in the CMS in order to use the sliders more efficiently.
In addition, a social media plan was set up so that new individual content, articles, competitions and events can be published regularly in order to have more interaction on the pages.
