The briefing was simple and ambitious. A new identity that would reveal at the first glance what the company’s services are and leave a serious impression at the same time.
The company DriveRent, which takes care of the rental, also has a breakdown service called DriveAssist.
So that both departments should remain recognizable under the same identity, we had to develop a concept that worked for both cases.
With this approach in mind, a modular logo was created by separating the drive from Rent and Assist with a slash. After the first logo types, the slash quickly became the graphic element that can be found on all documents and vehicles.