Cartrilux

Branding

Cartrilux

Branding

The brief

In order to announce the merger of 3 car dealerships, a completely new visual identity had to be created.
It was important for the customer to emphasize the northern direction as the car dealerships are in the north.

Our approach

We decided to use a triangle to point north.
This is supposed to be reminiscent of the needle of a compass. But that’s not all. By dividing the triangle into two parts, we were able to graphically introduce the three locations (Ingeldorf, Fischbach, Tarchamps)